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Museum design
Interactive Exhibits
Oral sources: compilation and archiving |
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Break Gender Stereotypes,
give talent a chance Raising the awareness
of company about combating gender stereotypes
The Wesen Institute is partner of the ITC/ILO
in Turin (International Labour Organization)
for the project "Break Gender Stereotypes,
give talent a chance" (EU 2008) where
it is responsible for the communication
strategy planning and development. The
communication plan aims to help Small Medium
Enterprise in Europe to maximize employees
potential, to boost productivity and competitiveness,
beyond gender stereotypes. The following
tools have been developed in order to achieve
the communication strategy's objectives:
- posters and leaflets - videoreportages
on good practices - website |
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PRÊT-À-CLICHÉ:
DALLA MOSTRA AL KIT
Stereotipi su misura: donne,
uomini e parità
Prêt-à-cliche is a project
realized in 2006 by the Wesen Institute;
the initiative has seen the installation
of a great interactive exhibition in
Turin and in some Piedmontese provinces.
The whole exhibit is now available as
a virtual visit that proposes the entire
exhibit and widens the possibility of
fruition. Several material are added
in order to go deeper into the themes
and to let users print, listen, see and
finally interact with the materials. |
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Let's cut out stereotypes' threads
Within the project "How to communicate gender equality" (City Council of Turin, Assessorato Pari Opportunity 2007) the Wesen Institute has realized a training kit for teachers and an exhibition dedicated to student's works on equal opportunites. The projects has involved 4 graphic and visual communication schools in Turin; students have partecipated to training activities and to the final contest for the best campaign on gender equality.
Training kit
The kit analyzes the relationship between social communication and gender equality and it's dedicated to teachers and trainig agencies; the kit provides them with different materials and suggest the use of different languages. Videoclip, tv campaign, social communication tools and work fiche are meant to stimulate students' participation. Through the use of an interactive methodology, the kit is supposed to raise the awareness of students about gender equality and equal opportunities. The dvd also includes students works participating to the contest. |
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The exhibition
The students' works realized in the framework of the project have been collected and have become an exhibit. The exhibit's structure is light and flexible and can be set up in different places. The exhibit also includes 2 videomonitor that screen a collection of tv and print social campaigns.
www.colombre.it
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In 2007, the European
Year for Equal Opportunities, the
exhibition
PRÊT-À-CLICHÉ custom-made
stereotypes – women, men and equality,
becomes a travelling exhibition.
The exhibition, a multi-sensorial journey
to the discovery of the genre stereotypes,
will travel within the region and will
reach three provinces. The exhibit is
to be set-up in:
- Novara, March 10th to April 1st.
- Asti, in April
- Cuneo, in May.
The programme was carried out thanks
to the contribution of the Piedmont Region
(Equal Opportunities Council and Culture
Council), the Regional Council for Equality,
Provincial Council for Equality, the
Novara Province, the Asti Province and
the Cuneo Province.
For further information, please call:
0121/81338
Press
release Novara 
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More Time to be a Father
The Wesen Institute has produced the
awareness campaign: MORE TIME TO BE A
FATHER, a Turin City campaign to promote
men’s role as managers for change
in conciliating working life and family
life.
The initiative falls inside the GENDERWISE
European project about the wisdom, comprehensiveness
and maturity principles within men-women
relationship.
In cooperation with the City
Sector – “Tempi
e Orari” Office
Law
53 – A custom-made law 
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Concept, design and
implementation of the exhibition:
PRÊT-À-CLICHÉ custom-made
stereotypes - women, men, equality
Monumental hall of the Turin Station
- Porta Nuova
January 25th – February 8th,
2006
A multi-sensorial journey to illustrate
one hundred years of women’s
and families’ achievements: a
setting to investigate the exchanges
and relation between perceptions and
stereotype and to analyze the relationship
between cultural models and historic
events.
The exhibit is set-up in the Turin
Porta Nuova Station hall, a highly
busy area, ideal to plunge the themes
of citizenship and equality into a
context of daily life
Rich in thoughtful and emotional stimulus,
the path aims to generate new attitudes
and changes, as compared to minor and
significant clichés that influence
our ways of being “women and
men”: from the family, work,
politics with a time-frame pausing
at neo-feminist movements, to then
reach current experiences and concluding
with a provoking overturning of stereotypes.
MEETINGS
Thursday, January 26 th, 2006,
5.30 pm
Meeting with EMILY
“Let’s meet at Emily’s.
/Women and politics in Turin”
With: Monica Cerutti, Maria Cristina
Migliore e Maria Grazia
Pellerino
Friday, February 3 th, 2006,
6.00 pm
Meeting with Ilda Bartoloni
Journalist and presenter of the Rai “Punto
Donna” program.
Launch of the book “Come
lo fanno le ragazze. Sexy Inchiesta (How
girls do it. Sexy survey)” by
Ilda Bartoloni, organized by Anna Bravo,
Donatella Musso, Graziella Bonansea |
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Concept, design and
implementation of the
Calendar of events
by the Equality council network for the
Piedmont Region
Targeting a wide range of women and
men, the calendar presents a supporting
help and/or assessment perspective
for those still unaware of the council’s
work and commitment.
A “distinguished” calendar,
original and elegant about Equal Opportunities
to inform, and more.
Using studio photography,
the calendar offers a woman’s
image different from what usually suggested
by the media and by most of traditional
calendars production. |
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